In my last article I talked about the Home Business System that will work for any business anywhere in the world.

And today I wanted to talk about the first step in the system “Leads.”

Everyone wants more leads into their business but how do you get more leads into your home based business?

I personally prefer internet home based businesses.  If you watch our family video “Interested in Starting a Home Based Business” you’ll hear why.

So step one getting more leads is all about Market Research.  And Market Research on the Internet is all about finding the keywords that people search for the most.   With the least amount of competition.

In fact I prefer 80 searches a day with less than 30,000 competing pages.

How do I figure this out?

You can do this for free by using the Google Adwords Keyword Tool, finding the keyword that has the amount of searches you need, then type that search phrase into Google in “quotes” and find the keyword that has less than 30,000 competing pages.

And do this over and over again until you find your main theme keyword and 3-5 category keywords.

And yes….doing this will take you a long time & some elbow grease.

OR you can use the tool that I use basically everyday that will do this for you in seconds.

That tool is called Market Samurai.  You can get a free trial of it by clicking here.

You just type in your main theme keyword and it brings up 200 related keywords to that.  Then you type in what you want, i.e. 80 searches a day and 30,000 competing pages and it shows you the exact keywords you will want to target on your website.

Once you discover the best keywords you then need to build a site around those keywords, optimize it to be found by the search engines, get links to that site and then you should be getting traffic (leads) to your home based business.

Have you ever wondered if there was a system to starting a home based business?

Something that you could follow and it would work?

Well…there actually is a system.  This system doesn’t only work for a home business but for any business anywhere in the world.

And I made a video explaining that system.

Your home business system is dependent on these 5 things.

Leads

X

Conversion

=

Customers

X

Number of Transactions

X

Average Dollar Sale

=

Revenue

X

Margins

=

Profits

We all want more Customers, Revenue & Profits but those are a result of the other 5 things.  And they work in succession.

If you want to double the amount of money you make you can either double the amount of leads you get, double the amount of times your customers buy from you a year, or double the price you charge for you products.

So no matter what you’re doing for your home based business, i.e. affiliate marketing, multi level marketing or a brick & mortar business, this system will work for any of them.

Hope this helps!

RK Castillo

I first got interested in starting a home based business on the internet because I saw a video on YouTube by a guy named Derek Gehl.  I wrote about it in a post called “Why I Got Started”

I went to their website www.MarketingTips.com and signed up to their email list.

A couple months later I got a series of emails from Derek because a bunch of people challenged him and said all he does is run a company.  They said that he couldn’t actually do it himself.

So he had 4 days to do Market Research, Find a Product to Sell, Write Salescopy, Add a Payment Processor, and Get traffic.

A tough challenge…..

But using Bebiz he was able to do all of the above!

I had a few hundred dollars to start up a home business so I got Bebiz and worked through the process.

As a matter of fact…

When I signed up for Bebiz they were just ending a challenge.  I had like 5 days to do the same exact thing Derek did and using the Bebiz step by step system I was able to get it done!

And I won the challenge!

Here’s a video about how to sign up for Bebiz (they change the salesletter often…so it might not look the same now).

I personally think Bebiz is the best way to start a Home Based Business.  This is why…

• They walk you step by step through the whole process of finding a market & selling a product to that market
• You don’t have to know html to have a website up a running
• You don’t have to have hosting for a website
• You don’t have to know how to write salescopy
• And did I mention that they really, really, really walk you step by step through the process?
• They have a way to capture contact info
• OH…and the step by step process…they even have check boxes when you’ve completed the step

Now…once you’ve figured this stuff out.

I think it’s easier and cheaper to use a wordpress blog, hosted by Host Gator, to sell your stuff on the internet but Bebiz is the best way for someone who has never done anything like this before to start.

Click Here to Get Started With Bebiz Now…

A buddy of mine was interested in starting a home based business in the “Fitness Bootcamp Niche” So I told him I’d check it out and let him know what I thought.

Watch this video:

If you Want to Learn How To Run Your Own Profitable Fitness Bootcamp Click Here!

Step 1: Google Suggest

So I started out in Google and looked at Google Suggest (the thing that pops up and tells you different keywords and how many sites are competing for that Keyword.

Step 2: Commercial Viability

Then you look and see if there’s any PPC Advertising (The sponsored links on the right hand side and possibly the top) If there are, it is usually a commercially viable market. That’s just a fancy way of saying people will spend money in this market.

Step 3: Find Long-Tail Keywords

Next scroll to the bottom of the page on Google and look at the “related keywords.” This will help you drill down and find more long-tail keywords and possibly buyer keywords. For this niche….Fitness Bootcamp is vague. What do they want to know about fitness bootcamp? Do they want to start one? Find one? Etc…. Long tail keywords add those action phrases.

Step 4: Traffic Stats & Action Keywords

Then we used the Google Keyword Tool at:

https://adwords.google.com/select/KeywordToolExternal

Type in the keywords you found when you looked at “related keywords”. You’re also gonna want to add you main keyword “fitness bootcamp” and some action phrases. Something like “fitness bootcamp how” or “fitness bootcamp start”

Step 5: Check for Competition

Go back to Google and type in one of the action keywords you found using Google’s Keyword Tool. In the video I typed in “Fitness Boot Camp Workout” The purpose now is to look at your competitors and what they’re doing. So I clicked the number one spot on the first page of Google to see what they were doing.

This guy is selling his product for $109. So you can see that the competition isn’t giving away free information in this market (at least this guy) You’d want to do this for at least the top 5 positions for this keyword, if not the top 10.

Step 6: Find Affiliate Products for Keyword

I noticed that he has a thing for affiliates at the bottom. So I went to www.ClickBank.com to see if there were any affiliate products we could sell to this market.

Affiliate products are other people’s products that you market for them and if the people you send to their sales page buy you get a commission off of that product.

You can also check www.CBEngine.com for affiliate products on clickbank. Sometimes clickbank’s marketplace is hard to navigate through and find products. So this is just another place to find some products to market as a clickbank affiliate.

Step 7: Check Stats for Competition

Then go to Yahoo Site Explorer at: https://siteexplorer.search.yahoo.com/mysites and type in the url of the number one site in google for this keyword. Look how many pages this website has and look how many links to this website there is.

To take the number one spot for this keyword you will have to do more than this website. Get more quality link backs, etc….

Now do this for at least the Top 5 sites in Google to see what the competition will be like to get on the front page of Google on this site.

Step 8: Decide is this is something you want to go into

Now assess if this market is something you’d like to spend your time, money & resources to market to.

Pros about the fitness bootcamp market:

• There is money in it…
• A couple clickbank products so you don’t have to create a product
• One of those products pays pretty well

Cons about the fitness bootcamp market:

• Fitness Bootcamp is a vague phrase. To find out what they want in this market you have to create long-tail keywords like “Fitness Boot Camp Workouts”
• When you do the long tail you see that you only get like 30 searches a month. Which tells me that this isn’t a very hot market…could be one day but it isn’t really happening right now

So those are the steps that I go through to see if a market is viable or not….

If you have any more questions write a comment below and I will do my best to answer it…