A buddy of mine was interested in starting a home based business in the “Fitness Bootcamp Niche” So I told him I’d check it out and let him know what I thought.
Watch this video:
If you Want to Learn How To Run Your Own Profitable Fitness Bootcamp Click Here!
Step 1: Google Suggest
So I started out in Google and looked at Google Suggest (the thing that pops up and tells you different keywords and how many sites are competing for that Keyword.
Step 2: Commercial Viability
Then you look and see if there’s any PPC Advertising (The sponsored links on the right hand side and possibly the top) If there are, it is usually a commercially viable market. That’s just a fancy way of saying people will spend money in this market.
Step 3: Find Long-Tail Keywords
Next scroll to the bottom of the page on Google and look at the “related keywords.” This will help you drill down and find more long-tail keywords and possibly buyer keywords. For this niche….Fitness Bootcamp is vague. What do they want to know about fitness bootcamp? Do they want to start one? Find one? Etc…. Long tail keywords add those action phrases.
Step 4: Traffic Stats & Action Keywords
Then we used the Google Keyword Tool at:
https://adwords.google.com/select/KeywordToolExternal
Type in the keywords you found when you looked at “related keywords”. You’re also gonna want to add you main keyword “fitness bootcamp” and some action phrases. Something like “fitness bootcamp how” or “fitness bootcamp start”
Step 5: Check for Competition
Go back to Google and type in one of the action keywords you found using Google’s Keyword Tool. In the video I typed in “Fitness Boot Camp Workout” The purpose now is to look at your competitors and what they’re doing. So I clicked the number one spot on the first page of Google to see what they were doing.
This guy is selling his product for $109. So you can see that the competition isn’t giving away free information in this market (at least this guy) You’d want to do this for at least the top 5 positions for this keyword, if not the top 10.
Step 6: Find Affiliate Products for Keyword
I noticed that he has a thing for affiliates at the bottom. So I went to www.ClickBank.com to see if there were any affiliate products we could sell to this market.
Affiliate products are other people’s products that you market for them and if the people you send to their sales page buy you get a commission off of that product.
You can also check www.CBEngine.com for affiliate products on clickbank. Sometimes clickbank’s marketplace is hard to navigate through and find products. So this is just another place to find some products to market as a clickbank affiliate.
Step 7: Check Stats for Competition
Then go to Yahoo Site Explorer at: https://siteexplorer.search.yahoo.com/mysites and type in the url of the number one site in google for this keyword. Look how many pages this website has and look how many links to this website there is.
To take the number one spot for this keyword you will have to do more than this website. Get more quality link backs, etc….
Now do this for at least the Top 5 sites in Google to see what the competition will be like to get on the front page of Google on this site.
Step 8: Decide is this is something you want to go into
Now assess if this market is something you’d like to spend your time, money & resources to market to.
Pros about the fitness bootcamp market:
- There is money in it…
- A couple clickbank products so you don’t have to create a product
- One of those products pays pretty well
Cons about the fitness bootcamp market:
- Fitness Bootcamp is a vague phrase. To find out what they want in this market you have to create long-tail keywords like “Fitness Boot Camp Workouts”
- When you do the long tail you see that you only get like 30 searches a month. Which tells me that this isn’t a very hot market…could be one day but it isn’t really happening right now
So those are the steps that I go through to see if a market is viable or not….
If you have any more questions write a comment below and I will do my best to answer it…
