We started “trying” the Christian Home Based Business thing in the summer of 2008. Since then we have tried a ton of different things.
So this blog is here to show you:
There’s a couple ways for us to stay connected
1. Add your name & email in the box to the right. We’ll be sending you emails that share what we’ve done & how we did it. The emails will be more in depth and won’t be made public. (These are only available for the people on our mailing list)
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We look forward to working with you and helping you succeed in your Christian Home Based Business!
Many Blessings,
RK, Kelike & Kalena Castillo
Jul 10
21
For the last 2 years my wife & I have tried all kinds of different things to make money from home.
We created our own product, wrote a sales letter & marketed it through Search Engine Marketing, PPC Marketing & Social Media Marketing.
Next we tried a multi level marketing/ pyramid scheme type of business. Just as a side note both Donald Trump & Robert Kiyosaki have said that everyone should
be involved in a MLM company to learn sales, marketing, leadership, etc.
Then we moved on to selling other people’s products, aka Affiliate Marketing. Affiliate Marketing is like a person who works on Sales Based Commission. If a
person were to buy through your link you may get 6% or 12% of the buying price or if it is a Clickbank product it may be 50%!
And the one we are working on now is being Search Engine Marketing Consultants for small business owners.
In this series we are going to be as open & honest as we can about what has worked and what hasn’t worked. And hopefully this will help you avoid the
mistakes we made so you can just get right to making some mullah.
Until then….
RK & Kelike Castillo
Jul 10
17
In my last article I talked about the Home Business System that will work for any business anywhere in the world.
And today I wanted to talk about the first step in the system “Leads.”
Everyone wants more leads into their business but how do you get more leads into your home based business?
I personally prefer internet home based businesses. If you watch our family video “Interested in Starting a Home Based Business” you’ll hear why.
So step one getting more leads is all about Market Research. And Market Research on the Internet is all about finding the keywords that people search for the most. With the least amount of competition.
In fact I prefer 80 searches a day with less than 30,000 competing pages.
How do I figure this out?
You can do this for free by using the Google Adwords Keyword Tool, finding the keyword that has the amount of searches you need, then type that search phrase into Google in “quotes” and find the keyword that has less than 30,000 competing pages.
And do this over and over again until you find your main theme keyword and 3-5 category keywords.
And yes….doing this will take you a long time & some elbow grease.
OR you can use the tool that I use basically everyday that will do this for you in seconds.
That tool is called Market Samurai. You can get a free trial of it by clicking here.
You just type in your main theme keyword and it brings up 200 related keywords to that. Then you type in what you want, i.e. 80 searches a day and 30,000 competing pages and it shows you the exact keywords you will want to target on your website.

Once you discover the best keywords you then need to build a site around those keywords, optimize it to be found by the search engines, get links to that site and then you should be getting traffic (leads) to your home based business.
Jul 10
17
Have you ever wondered if there was a system to starting a home based business?
Something that you could follow and it would work?
Well…there actually is a system. This system doesn’t only work for a home business but for any business anywhere in the world.
And I made a video explaining that system.
Your home business system is dependent on these 5 things.
Leads
X
Conversion
=
Customers
X
Number of Transactions
X
Average Dollar Sale
=
Revenue
X
Margins
=
Profits
We all want more Customers, Revenue & Profits but those are a result of the other 5 things. And they work in succession.
If you want to double the amount of money you make you can either double the amount of leads you get, double the amount of times your customers buy from you a year, or double the price you charge for you products.
So no matter what you’re doing for your home based business, i.e. affiliate marketing, multi level marketing or a brick & mortar business, this system will work for any of them.
Hope this helps!
RK Castillo
I’m sitting in the airport in San Diego on my way home to see my wife & baby!!!
So I wanted to share with you my big take aways from day 2 and 3 of the Coming Home 3 Conference.
Dan Raine, of the 30 Day challenge, spoke on Sunday and blew us all away!
There are 2 Billion views a day of YouTube videos. That’s 23,000 a second! And if you have 2 or more videos in your YouTube channel you are 51 times more likely to be found in Organic search.
And they are predicting that by March of 2011 there will be as many searches on YouTube as there is in Google.
Now here’s the crazy part. 17% of all YouTube views happen on Facebook.
There’s 260 Billion page views on Facebook a month. That’s 37 trillion a year! And 54% of Facebook users log in everyday!
So…just looking at these numbers may be a little overwhelming but the whole point is that if you are going to start a home based business you need to find the hungry crowd, find out what they’re hungry for & feed it to them! That’s the basic key to any business, anywhere in the world.
And right now the hungry crowd is on YouTube & Facebook.
So…be there!
At the very least, begin to make videos and upload them to YouTube. It’s free! You don’t even need a camera or anything to make videos. Just use the free software on your computer (Mac or PC) and you can start adding videos today!
Many Blessings!
RK Castillo